These are considered “discovery searches.” Instead of looking for a particular brand, users are looking more generally for a category. Mobile searches that include phrases like “where to buy” and “near me” have increased over 200% in recent years. It includes Google Maps results and business information.īusinesses with well-optimized Google Business Profiles are much more likely to appear in these results. The local pack appears for location-specific queries (or search terms that suggest location, like “restaurants near me”). This is called the "local pack" or “map pack.” When you search for a business in Google, you’ve probably noticed the map and accompanying list of businesses that can appear at the top of the search results. Share business information with customers.There are three main benefits of maintaining a Google Business Profile: What Are the Benefits of Google My Business? It’s 100% free to create and manage your Google Business Profile.Īnd you can get a lot out of it without paying a cent. But you can still have a Google Business Profile. Using this tool lets you connect with customers, post business updates, list products or services, and more.Įven if you don’t have a storefront, you can still have an account so long as you have contact with customers.įor example, if you’re a plumber, you may only see customers at their homes. Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping. What Is Google My Business (Now Known as Google Business Profile)? To start, let’s cover the basics of Google Business Profile, formerly Google My Business. How to optimize your Google My Business profile.How to set up your Google Business Profile.Why you should have a Google Business Profile for your business.Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information. Not only this, but your website will gradually rank higher in Google Maps as you start to collect Google reviews and make Google Posts.Google My Business-now called Google Business Profile-allows business owners to reach customers via Google Search and Google Maps. You’re now well on the way to increasing your chances of being found in Google Maps. Click ‘Next’ to finish creating your listing. Google will use this address to send you a verification postcard but the address will be hidden from the public. You’ll be asked lastly to enter your business mailing address. Doing this will ensure that when people search for your services from the areas that you’ve specified, your business listing will appear.įollow the last few steps to enter a few more details about what you do. Now for the important bit! Add all the areas that you serve by entering the names of towns, cities, regions, or postcodes. Step 4 – Tell Google Where you Serve Your Customers Don’t worry, you will be adding the areas that you serve in the next step! Step 3 – Tell Google You Don’t Want to Display an AddressĮnsure the ‘No’ option is checked because this will tell Google to hide your address. For example, a kids holiday club in York should be called: ‘ – Kids Holiday Club in York’. This will ensure that you appear higher in Google Maps when people search for your services. Always include your services in your name too. Hence, this post details how to create a Google My Business listing without a specific location, while still making it easier for potential local customers to find your business!Įnter the name of your business and click ‘Next’. This can become an impediment to prospective customers finding these businesses. Lots of these businesses don’t create a GMB account either because they don’t want their home address visible in Google, or because they don’t know which of the addresses they operate from to choose. Others such as mobile car mechanics work wherever they are needed in a local area. Many businesses who offer local services, such as holiday clubs or swimming classes, operate from a range of addresses. A GMB listing is vital if you want to be found locally when people are searching for your services. A Google My Business (GMB) account is a tool for businesses to create a presence for themselves in Google Maps.
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